The series contains the only games produced by Sierra that contain significant sexual themes. The 'Larry' games were one of Sierra's most popular game series during the genre's heyday, when it was first released in the mid-1980s. The series had its origins in Sierra's earlier Softporn Adventure, a 1981 text adventure created by designer Chuck Benton the story and basic structure from that game were reused for the first 'Larry' game. As of 2011, the series has sold 10 million copies. The stories generally revolve around him attempting, usually unsuccessfully, to seduce attractive young women. The games follow Larry Laffer, a balding, double entendre-speaking, leisure suit-wearing man in his 40s.
Currently the games are being published and distributed by Assemble Entertainment. The first six Leisure Suit Larry titles, along with Magna Cum Laude and Love for Sail Mobile, were distributed by Vivendi Games (now Activision Blizzard), while Box Office Bust and Reloaded were distributed by Codemasters. It was published by Sierra from 1987 to 2009, then by Codemasters starting in 2009. Leisure Suit Larry is an adult-themed video game series created by Al Lowe. Leisure Suit Larry in the Land of the Lounge Lizards Sierra Entertainment, Codemasters, Replay Games, Assemble Entertainment Sierra Entertainment, High Voltage Software, Team17, Replay Games, CrazyBunch
